Insider buying is one of the more useful signals investors can watch—especially when it shows up during periods of weakness. When executives and directors are putting their own money to work, it can suggest they see value that the broader market may be missing.
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Insider buying is not, in itself, a reason to buy a stock. But it can be a strong supporting signal. Right now, that signal is showing up in Nike (NYSE: NKE), Lamb Weston (NYSE: LW), and SoFi Technologies (NASDAQ: SOFI).
Nike Insider Buying Signals Possible Bottom Despite Ongoing Headwinds
Over the last few months, Nike’s shares have been crushed. And the reasons are warranted. The company’s high debt, low margins, and a price-to-earnings (P/E) ratio of 29, which is somewhat higher than the competition, make the stock a pass for me.
The company didn’t do itself any favors with its latest guidance either, warning that fourth-quarter sales could fall 2% to 4% year over year. That’s causing a problem because if we look back at prior management comments, the company expected to see improvements later this year. The latest guidance now says investors will just have to keep waiting to see if that happens at all.
That’s a notable shift from earlier optimism about a second-half recovery—and it helps explain why investor patience is starting to wear thin.
But not everyone is backing away.
Apple CEO Tim Cook recently purchased 25,000 shares at about $42.23 per share, a $1.06 million investment. Around the same time, Nike CEO Elliott Hill bought more than 23,660 shares at roughly $42.27 per share.
While insider buying doesn’t erase the company’s challenges, it does suggest that leadership sees the current weakness as potentially overdone or at least temporary.
Lamb Weston Insider Buying and Activist Interest Point to Value Opportunity
American food processing company, Lamb Weston Holdings, one of the world’s largest producers and processors of frozen French fries, waffle fries, and other frozen potato products. LW fell sharply from around $60 in late 2025 to a 2026 low near $38. Weak demand, soft guidance, and rising competition in frozen foods have all played a role.
That kind of move tends to get attention—and in this case, it’s attracting insider buying. For example, activist hedge fund Jana Partners stepped in aggressively, buying about $9.7 million worth of stock on April 7 at an average price near $40.89, followed by another 100,000 shares the next day at $41.41.
Company leadership is also participating. Director Norman Prestage, who is also a member of Lamb Weston’s audit and finance committee, purchased 2,500 shares at $41.41. When you see both an activist investor and internal leadership buying at similar levels, it often signals a belief that the downside may be limited from here.
SoFi Insider Buying Bullish Momentum After Post-Earnings Pullback
Insiders are also buying SoFi Technologies after a post-earnings dip. General counsel Rob Lavet bought 5,000 shares at about $21.04, while executive Eric Schuppenhauer picked up another 5,000 shares at $19.93.
At the same time, the stock is starting to look technically oversold, which can create a more attractive entry point for investors willing to ride out volatility.
Wall Street is also starting to lean more bullish. JPMorgan recently upgraded SoFi to overweight, pointing to strong momentum in member growth and deposits, along with continued investment in marketing to drive long-term engagement.
What Insider Buying in These Stocks Means for Investors Now
Insider buying should never be viewed as a standalone investment signal, but it can be an important piece of the puzzle. When executives and directors commit their own capital—especially during periods of weakness—it often suggests a belief that the market may be mispricing risk or overestimating near-term challenges.
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