Corporate insiders — executives, directors, and key decision-makers — have a deeper understanding of their company’s operations, strategy, and long-term outlook than anyone else. When they put their own money to work, it often reflects confidence that the selloff has gone too far. Insider buying is never a guarantee of future gains, but it can be a valuable clue, particularly after a sharp pullback or negative news. With that in mind, here are three stocks seeing notable insider buying activity right now.

SoFi Technologies (SOFI): CEO Buys After Short Seller Attack

Insider buying at SoFi Technologies (NASDAQ: SOFI) was already underway before the latest controversy. Just weeks ago, General Counsel Rob Lavet purchased 5,000 shares at roughly $21.04 each, and Eric Schuppenhauer, head of borrowing, purchased another 5,000 shares at $19.93 each.

Then came the Muddy Waters short report, which accused SOFI of being a “financial engineering treadmill.” CEO Anthony Noto responded by purchasing 28,900 shares at $17.32 apiece. The company pushed back forcefully on the report’s conclusions, stating:

“The claims made in the Muddy Waters report demonstrate a fundamental lack of understanding of our financial statements and business. We intend to explore potential legal action against Muddy Waters for the factually inaccurate and misleading report they shared about our business today. Muddy Waters is known for producing reports designed to erode shareholder value solely to allow short sellers to profit from a declined stock price. In fact, their report discloses their intent to begin covering a substantial majority, possibly all, of their short positions immediately upon publication, and therefore they stand to profit from their own misleading report. We have reviewed the full report and believe it is designed to deceive investors.”

Shares of SOFI are now oversold at $17.08. From current levels, a retest of $26 is the initial target. 

CoStar Group (CSGP): Executives Spend Millions Buying the Dip

Commercial real estate giant CoStar (NASDAQ: CSGP) has fallen sharply from a peak of $70 per share to around $42, pressured in part by activist investors D.E. Shaw and Third Point. Both firms have previously secured board seats and pushed for a capital allocation committee, but according to Barron’s, they argue that those changes haven’t improved performance. Third Point renewed its campaign in January, with CEO Daniel Loeb calling the board “feckless” and demanding a change in strategy — specifically, a pullback from the company’s investment in Homes.com.

Despite the headline pressure, insiders have been buying aggressively. Board director Rachel Glaser purchased 1,000 shares at $44.94 each, totaling $197,873. President of Marketplaces Fred Saint bought 20,000 shares on March 1 at an average price of $45.33, for approximately $906,600. Most notably, CEO and Founder Andy Florance purchased 55,720 shares at $44.52 apiece, a commitment of roughly $24.8 million. That level of conviction from the company’s own leadership is difficult to ignore.

KKR (KKR): Co–CEOs Step Up With $8.8 Million in Purchases

Shares of KKR & Co. (NYSE: KKR) have been hit hard, dropping from roughly $135 to below $85. But co-CEOs Joseph Bae and Scott Nuttall aren’t waiting on the sidelines. The pair purchased a combined $8.8 million worth of KKR stock last week. As Barron’s reported, board members and co-CEOs have collectively purchased more than $46 million worth of shares since February 11.

KKR addressed the purchases directly, saying: “These purchases reflect our leadership team’s strong confidence in our future performance.”

The stock appears to be finding its footing after testing a low of $84.57 and is beginning to pivot higher. The initial target from here is a move to $100.

Why Insider Buying Can Mean More Than a Short Seller Report

Insider buying doesn’t guarantee success, but when executives put significant sums of their own capital into shares following sharp declines or negative headlines, it warrants a closer look. In all three cases — SOFI, CSGP, and KKR — leadership is putting real money behind their conviction. That kind of alignment between insiders and shareholders is rarely something the market gets to see this clearly.

Oftentimes, there’s a good reason for their buying spree. Here are a few stocks you may want to keep an eye on now.

Insider Buying Stocks: CoStar Group

Commercial real estate giant CoStar Group (NASDAQ: CSGP) has plunged since the stock hit approximately $70 a share in late December 2025. Now at $48.38, two activist investors, including D.E. Shaw and Third Point, want the company to scale back its investments in Homes.com. Plus, it’s seeing healthy insider buying.

As noted by Barron’s, “Both activist firms previously secured board seats and created a capital allocation committee in 2025, but they argue those changes haven’t improved performance. Third Point renewed its campaign in January, with CEO Daniel Loeb calling the board ‘feckless’ and demanding a change in strategy.”

CoStar doesn’t invest in commercial real estate directly. Rather, it’s a provider of information, analytics and online marketplaces for the commercial real estate industry. The company gathers property-level data, builds market analytics and supplies research tools used by brokers, owners, lenders, investors and other real estate professionals to evaluate markets, track inventory and manage listings.

Board director Rachel Glaser just bought 1,000 shares for $44.94 a share for $197,873. President of Marketplaces Fred Saint bought 20,000 shares on March 1 at an average price of $45.33 for about $906,600. CEO and Founder Andy Florance also picked up 55,720 shares for $44.52 a share for about $24.8 million. 

Insider Buying Stocks: KKR & Co.

Private credit has been getting destroyed in 2026. And as one of the leading names in the space, KKR & Co. (NYSE: KKR) has been a tough stock to own. KKR stock is down about 34% in the three months ending March 6. However, the crushed shares are getting some insider support.

Specifically, after the stock dropped from about $135 to less than $90, Co-CEOs Joseph Bae and Scott Nuttall purchased a combined $8.8 million worth of KKR stock last week.  “In total, the board members and co-CEOs have purchased more than $46 million worth of shares since Feb. 11,” added Barron’s.

“These purchases reflect our leadership team’s strong confidence in our future performance,” a KKR spokesperson told Barron’s.

Insider Buying Stocks: SoFi Technologies

Insiders are also buying SoFi Technologies (NASDAQ: SOFI) after a post-earnings dip. Rob Lavet, general counsel, bought 5,000 shares for about $21.04 each. Eric Schuppenhauer, the head of borrowing, picked up 5,000 shares at $19.93 per share.

That kind of buying makes sense for a couple of reasons. First, as of March 9, SOFI stock is technically oversold at $20.40. 

Second, the stock was recently upgraded by analysts at JPMorgan Chase (NYSE: JPM) to overweight. The firm said, “Momentum in the business is undeniable, as SoFi continues to add new members and deposits at a record pace, while other fintechs report deposit outflows or stagnant member growth, and investments in marketing in ‘25 and 1H26 set the stage for continued premium customer acquisition and engagement for the foreseeable future,” as quoted by Seeking Alpha.

Insider Buying Stocks: Ares Management

Director Ashish Bhutani just bought 10,000 shares of Ares Management Corp. (NYSE: ARES) for about $1.27 million. ARES was also upgraded to a Buy rating at Deutsche Bank (NYSE: DB) after fourth-quarter earnings. 

“While the Q4 results presented a headline miss on realized income, we believe the market’s concerns regarding private credit fundamentals and potential AI disruption are overblown relative to (the) likelihood of durable FRE (fee-related earnings) growth remaining intact across our forecast horizon,” said the analysts as quoted by Seeking Alpha.

“We see several key tailwinds for 2026. First, mgmt. expects fundraising to remain robust in 2026, citing an expectation for total fundraising this year to meet or exceed records in 2025. Second, the outlook for FRE margin expansion was reaffirmed on the call, as management guided to the high end of its 0-150 bps annual expansion target range, supported by synergies from the GCP integration, improving operating efficiencies, with the data center business becoming a positive FRE contributor. 

Making ARES even more attractive, it just declared a $1.35 per share dividend, which is payable on March 31 to shareholders of record as of March 17.

Insider Buying Stocks: Lumen Technologies

 Over at Lumen Technologies (NYSE: LUMN), CEO Kathleen Johnson just bought about $500,000 worth of stock, picking up 76,685 shares. “Kate Johnson’s recent open-market stock purchase reflects her continued confidence in Lumen’s long-term strategy and the value the company is creating through its transformation,” said the company, as quoted by Barron’s.

“This is not the first time Kate has personally invested in Lumen shares, underscoring her strong belief in the company’s future as a digital networking services leader driving enterprise growth and innovation for a multi-cloud, AI economy,” they added.