One of the best ways to spot an opportunity is by tracking insider buying stocks. When executives and directors put their own money to work, it often signals confidence in future growth.
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Right now, several insider buying stocks are emerging after recent pullbacks, offering investors potential entry points backed by those who know the business best.
Here are three names to watch closely.
Palo Alto Networks Gets a CEO Vote of Confidence
After a bad start to the year, Palo Alto Networks (NASDAQ: PANW) just saw a massive vote of confidence from CEO Nikesh Arora. On March 27, according to US SEC filings, he bought 68,085 shares at prices ranging from $146.46 to $147.48.
Supporting that purchase is the substantial demand for AI-driven cybersecurity. And according to analysts at Macquarie, the speed and scale of AI-driven attacks will drive even greater demand, which should boost cyber stocks such as PANW.
Wells Fargo also initiated an overweight rating on PANW with a $200 price target. “We view recent stock dislocation as a favorable entry point for exposure to nearly every major secular trend in cybersecurity,” analyst Michael Turrin said, as quoted by Seeking Alpha. “Although M&A creates [near-term] risk, we ultimately see [long-term] reward of path [toward] 10% share in a $300B+ market.”
PANW also boosted its share buyback program, approving an additional $1 billion buyback. That adds to the previous $4.1 billion initiated several years ago.
SoFi Technologies Attracts Insider Buying After Dip
Insiders are also buying SoFi Technologies (NASDAQ: SOFI) after a post-earnings dip. Rob Lavet, general counsel, bought 5,000 shares for about $21.04 each. Eric Schuppenhauer, the head of borrowing, picked up 5,000 shares at $19.93 per share.
That kind of buying makes sense for a couple of reasons. First, as of March 9, SOFI stock is technically oversold at $15.15.
Second, the stock was recently upgraded by analysts at JPMorgan Chase to overweight. The firm said, “Momentum in the business is undeniable, as SoFi continues to add new members and deposits at a record pace, while other fintechs report deposit outflows or stagnant member growth, and investments in marketing in ‘25 and 1H26 set the stage for continued premium customer acquisition and engagement for the foreseeable future,” as quoted by Seeking Alpha.
Salesforce Insiders Step In as Stock Turns Oversold
Since the start of the year, Salesforce (NYSE: CRM) has been a train wreck, falling from $267.82 to a recent low of $185.03. Oversold, it is attempting to pivot higher after catching double bottom support. It’s also over-extended on RSI, MACD, and Williams’ %R. Even better, insiders are buying the dip. In fact, the company director and CEO of Williams-Sonoma, Laura Alber, just bought 2,571 shares for $451,166 on March 19.
Director David Kirk bought 2,570 shares for about $194.62 a share, marking his first open-market purchase of the year, according to Barron’s.
Why Insider Buying Stocks Matter for Investors
While insider buying should never be the sole reason to invest in a stock, it can provide valuable insight into how those closest to the company view its prospects. Recent insider activity in Palo Alto Networks, SoFi Technologies, and Salesforce suggests that key decision-makers see opportunity amid recent pullbacks.
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