winter clothing stocks - StockEarnings

Hot Winter Clothing Stocks: Three to Buy and Hold Now

The calendar says winter is on the way. For investors, that means it’s time to think about winter clothing stocks. And as a winter storm makes its way across the United States, it’s a good reminder that there’s no time like the present.

Even though many of these companies have already reported earnings in this cycle, it’s the next quarter that will matter for these winter clothing stocks. That’s because consumers are making their purchases now for the all-important holiday season.

That’s one reason I made the argument to buy these winter clothing stocks in late October.

Winter Clothing Stocks: VF Corp.

VF Corp. (NYSE: VFC) is the company behind The North Face and other popular footwear brands. VFC stock is down approximately 13% as of December 4, 2025. However, the stock is up about 34% in the last month following its strong earnings report for the second quarter of its 2026 fiscal year.

Since late October, VFC has run from about $14 to a recent high of $18.58. That has the stock trading above the consensus price target.

winter clothing stocks - StockEarnings

However, history suggests the run in VFC stock is not over. In 2024, VFC stock ran from $19 to $29. In 2023, VFC ran from about $15.50 to a December high of $20.19. In 2022, it ran from about $27 to $31.19. And in 2021, it ran from about $59 to $69.84. 

Winter Clothing Stocks: Canada Goose Holdings

Next up on this list is Canada Goose Holdings Inc. (NYSE: GOOS), a holding company of luxury winter clothing manufacturers. The company is best known for their down-filled jackets and parkas, engineered to deliver high performance in extreme cold weather.

Unlike VFC, GOOS stock is up 39% year-to-date. That may explain why it’s only received about a 2% bump in its stock price in the last month. However, much like VFC, GOOS also tends to push higher as the weather gets cooler.

winter clothing stocks - StockEarnings

In 2024, GOOS ran from about $9.25 to $12. In 2023, GOOS ran from a low of about $10.07 in October to $13.86 by February. In 2022, GOOS ran from $15.24 in October to a high of $24.73 by late January. And in 2021, GOOS ran from about $36 in October to a high of $51.87 by November.

Winter Clothing Stocks: Columbia Sportswear

Another popular winter clothing stock to buy is Columbia Sportswear (NASDAQ: COLM). The company’s footwear and outerwear under the Columbia brand name have become iconic.

COLM stock is down about 35% in 2025. However, it’s about 8.6% in the 30 days ending December 4, following the company’s strong top and bottom-line beats in its Q3 2025 earnings report.

winter clothing stocks - StockEarnings

That puts the stock slightly below its consensus price target. However, like the other two winter clothing stocks on this list, COLM stock has a history of outperforming in December.

In 2024, COLM ran from about $75 to $90. In 2023, COLM ran from $70 in October to a high of $84.23 by December. In 2022, COLM ran from about $66 to a high of $88.40 by December. And in 2021, COLM ran from about $81 to a February high of $105.99.

Last trading at $54.43, we’d like to see COLM rally back to $62.50 a share to confirm a bullish rally.

Winter Stocks are Heating Up

Playing sector stocks may not be long-term plays. Buying these stocks may be more the domain of swing traders who look to ride bullish momentum. With a strong history of running as the weather gets colder, you can expect traders to take advantage of these stocks – even if the upside is brief.


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